All Things Maine
All Things Maine

Tuesday, July 18, 2006

Uneeda Biscuit in Lewiston

I love the ghosts of signs that linger on the sides of old buildings. At Flickr today, some folks from Peru shared a picture of the Uneeda Biscuit sign at the corner of Cedar and Lisbon Streets in Lewiston.

This response to a reader's query printed in the Sun Journal of Aug. 19, 2004, gives some background:
According to a 2002 article by then business writer Doug Fletcher: Uneeda Biscuits was one of the more prominent building wall signs still to be found in Lewiston, facing passers-by from two directions on Lisbon Street.

It's also a product that's been around for more than 100 years, a hallmark of the National Biscuit Co., now Nabisco, a division of Phillip Morris-owned Kraft Foods.

Prof. Robert Foster, who was quoted in the article and who then taught a course on mass consumption and national identity at the University of Rochester in New York, noted that "the lowly soda crackers" were "heavily and successfully advertised by a chain of bakeries stretching from Maine to Louisiana and Colorado." Those bakeries incorporated in 1898 to form the National Biscuit Co.


At 9:20 AM, July 19, 2006, Blogger Wisdom Weasel said...

Rockland has a mess of these, but for local businesses; Port Clyde Seafood, EL Spear Hardware, etc.

Cool post.

At 3:36 PM, July 19, 2006, Blogger Chris said...

Those painted on brick seem to have the best chance of surviving. Those painted on wooden structures are very rare (as I recall, an example advertising flour was uncovered near Norway Lake in recent years, and has been preserved).


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