Watch for Imitation Blueberries
Bob Phillips, a food scientist with the Maine Wild Blueberry Co. in Machias, is among those pushing for a crackdown on deceptive blueberry advertising.
Maine’s wild blueberry industry plans to work this year with the California-based U.S. Highbush Blueberry Council to encourage the U.S. Food and Drug Administration to prohibit deceptive packaging.
“We’ll be working with a lobbyist in Washington to get some legislation passed regarding the use of imitation blueberries,” Phillips said. “We would like to have the word ‘imitation’ in the same script and the same size and the same color as the word ‘blueberry.’
“I just want the consumer to know that they are making the choice between blueberries and something that tastes like a blueberry, but isn’t.” [Link]