All Things Maine
All Things Maine

Tuesday, August 01, 2006

Maine Lobsters Get Certified

Maine lobsters will now be labeled as such when sold outside the state.
"It's a consumer-protection, truth-in-advertising initiative," said Kristin Millar, executive director of the Lobster Promotion Council. "Our research shows consumers prefer Maine lobster, and we're simply giving it to them."

Dealers who sell outside the state are being asked to tag the lobsters by using claw bands and special white plastic tags, both of which bear the new logo. Supporters hope the labels will come to denote lobsters from Maine and all the positive associations that go with it, such as the pristine coastline. [Link]

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