All Things Maine
All Things Maine

Tuesday, October 25, 2005

Lewiston Boy Makes Good

Everyone knows that L.L. Bean was born in Maine (in the town of Greenwood). Fewer know that a second self-made mogul in the outdoor apparel business also drew his first breath here.

Yvon Chouinard was born in Lewiston in 1938, but moved with his parents to Southern California as a child. He became a mountaineer, and then a self-trained blacksmith and inventor. In 1975, he founded Patagonia—now a world leader in climbing systems. In some circles, Patagonia is as famous for its benign environmental policies as for the quality of its gear.

Chouinard's new book—Let My People Go Surfing: The Education of a Reluctant Businessman—was released on Oct. 6.
In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model—and who enjoyed even more business success as a result. [Link]
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